Max Davis

Director of Marketing Business Intelligence at Nike, Beaverton, Oregon. Over 29 years of professional software engineering experience as well as 16 years of experience leading software engineering teams.

Max Davis, Director of Marketing Business Intelligence at Nike
29+
years building software
16
years leading engineers
10
companies, Sun to Nike

About Max Davis

Nearly three decades writing software, and sixteen of them leading the teams who write it. From the first Java downloads at Sun to the data that runs marketing at Nike.

Max Davis is the Director of Marketing Business Intelligence at Nike, based in Beaverton, Oregon. He is a software engineering leader with more than 29 years of professional software engineering experience and 16 years leading software engineering teams. At Nike since 2017, he has served as Director of Software Engineering, Enterprise Data & Analytics Engineering Manager, and Global Sales Foundation Technical Lead. Earlier he was VP of Software Engineering at Attensa and Curotek, founded the software firm SG Interactive, and was a core developer on the java.sun.com team at Sun Microsystems.

The story
so far

2000 to today. Engineer, founder, VP, director.

  1. Nike

    Apr 2017 – Present · 9 yrs 7 mos
    1. Director of Marketing Business Intelligence

      May 2026 – Present
    2. Director of Software Engineering

      Nov 2021 – May 2026

      Beaverton, Oregon

    3. Enterprise Data & Analytics Engineering Manager

      Dec 2018 – Nov 2021

      Beaverton, Oregon

    4. Global Sales Foundation Technical Lead

      Aug 2018 – Dec 2018

      Beaverton, Oregon

    5. Global Sales Foundation Delivery Director (Interim)

      May 2018 – Aug 2018

      Beaverton, Oregon

      • Managed two foundational Agile teams with 25 team members, including product owners, product analysts, engineers, architects, leads, and a scrum master.
      • Delivered critical projects on time and within budget, supporting key initiatives across the Global Sales roadmap that enabled customer-centric functionality providing both Nike and retailer benefit.
      • Responsible for a $2.75M budget, including forecasting, monthly reconciliation, and creating organizational quarterly and fiscal-year target projections.
      • Partnered with the business leadership team to create strategies, long-term visions, and roadmaps, which were used to build PI plans the Agile teams could execute in defined sprints.
      • Developed and launched a GTM organization-wide initiative to identify, assess, and implement innovation, bringing new ideas to the org quicker using specialized tiger teams focused on key innovation objectives.
    6. Global Sales Foundation Technical Lead

      Apr 2017 – May 2018

      Beaverton, Oregon

      • Provided leadership and daily oversight to a team of 15 developers and 7 products, and was responsible for screening, interviewing, and hiring technical resources.
      • Fundamental in redefining roles and responsibilities and implementing process to ensure the team delivered on its commitments.
      • Worked with the Product Owner to set the technology direction and define the roadmap. Designed the product solutions and specifications for implementation.
      • Managed a $1M budget for the Admin/Portal team, including forecasting, monthly reconciliation, and creating organizational quarterly and fiscal-year target projections.
      • Collaborated with Architects and other Technical Leads throughout the organization to improve organization-wide processes and systems. Spearheaded the work to drive alignment and consensus and led the effort to redefine the Technical Lead role.
      • Personally refactored much of the legacy code to make it faster, scalable, and more maintainable. Mentored the team on Java 8, Spring Boot, microservice architecture, RESTful API principles, and AWS services such as S3, SQS, CodeDeploy, Elastic Beanstalk, Route53, and API Gateway.
      • Led the move from Go to CircleCI and from AngularJS to React, and moved the Salesforce.com team to source-driven development with Salesforce DX, CircleCI, and GitHub.
  2. Comscore, Inc.

    1. Senior Software Engineer

      Nov 2016 – Apr 2017

      Portland, Oregon

      • Engineered big data analytics solutions for audience measurement for both traditional TV and new media (Netflix, Hulu, etc).
  3. TEKsystems

    1. Senior Software Engineer

      Nov 2015 – Nov 2016

      Beaverton, Oregon

      • Senior developer on the Nike B2B Portal project as part of Go To Market Solutions, working on both the Java (Spring Framework) backend REST services and the AngularJS front end. Fast-cadence Scrum development within a continuous integration and delivery environment, with all development test driven and a heavy focus on unit and integration testing.
  4. Attensa Corporation

    1. VP of Software Engineering

      Nov 2011 – Jul 2015

      Portland, Oregon Area

      • Leadership and engineering role, doing much of the development of Attensa's primary product, the Attensa StreamServer.
  5. SG Interactive

    1. President

      Jan 2010 – Oct 2012
      • Founded a small software development firm with a peak team size of 11 developers. The company worked on in-house products as well as web applications, websites, and mobile applications for other businesses. Managed client relationships, the development team, and the company budget, and mentored junior developers on best practices, programming methodologies, and new languages.
  6. Curotek

    1. VP of Software Engineering

      Oct 2008 – Dec 2010

      Portland, Oregon Metropolitan Area

      • Furthered the development of the product initially developed at Elite Care Technologies and brought it to market. The Curotek CARE system was installed in facilities all over the United States, from New York to Alaska, and is still in heavy use today.
  7. Elite Care Corporation

    1. Software Engineer

      May 2005 – Oct 2008
      • Joined a team of software developers in the early stages of developing a software package for the care and monitoring of Alzheimer's and dementia patients within an assisted living facility. Designed and engineered a working product from initial concept to shippable product.
  8. Momentum Market Intelligence

    1. Software Engineer

      Jun 2003 – Feb 2004
      • Developed a web application from the ground up to support and manage client services and market research projects.
  9. WaterWare Internet Services, Inc.

    1. Software Engineer

      Feb 2001 – Oct 2001
      • Developed and maintained web applications for a wide range of clients, from Fortune 500s (Apple, Netscape, IBM, Sun Microsystems) to branches of the US government.
  10. Sun Microsystems

    1. Software Engineer

      May 2000 – Feb 2001
      • Core developer for the java.sun.com team, developing and maintaining the site and taking on projects from other groups throughout the company. Built and maintained Java applets, Perl scripts, and whole sections of product documentation.
      • Primary web publisher of news to the front page of Sun's Java site, collaborating with a team of writers, editors, and graphic artists. If you downloaded the Java JDK between 2000 and 2005, it used systems that Max developed.

Skills

What I bring

Quick facts

Frequently asked

Who is Max Davis?
Max Davis is a software engineering leader and the Director of Marketing Business Intelligence at Nike. He has over 29 years of professional software engineering experience and 16 years leading engineering teams.
What does Max Davis do at Nike?
Max Davis leads Marketing Business Intelligence at Nike. He joined Nike in 2017 as Global Sales Foundation Technical Lead, then led Enterprise Data & Analytics Engineering, served as Director of Software Engineering from 2021 to 2026, and became Director of Marketing Business Intelligence in May 2026.
Where is Max Davis based?
Max Davis is based in Beaverton, Oregon, in the Portland metropolitan area.
What is Max Davis's professional background?
Before Nike, Max Davis was VP of Software Engineering at Attensa Corporation and Curotek, President and founder of SG Interactive, a senior engineer at Comscore and TEKsystems, and a software engineer at Elite Care, Momentum Market Intelligence, WaterWare Internet Services, and Sun Microsystems, where he was a core developer on java.sun.com.
How can I contact Max Davis?
The best way to reach Max Davis is through his LinkedIn profile at linkedin.com/in/max0davis.

Let's talk.